A study published by Marketing Dive states that businesses lose up to $1.27 billion every year to ad fraud. With technology making it easier for people to take their brands online and access information about other businesses, and their customers, the number is only growing. In this article, we’re covering the five types of ad frauds that are not just making online stores lose sales worth billions but also tarnishing their brand names. Ad fraud stealing your customers 1. Bots – The non-human traffic! If you’ve been running an online business or even ads to acquire customers, you would have
The fast-paced growth of the eCommerce industry is making it challenging for online retailers to grow their business. No matter what niche they are in,
If you’re driving a decent amount of traffic to your online store, but not converting as many visits into sales, you’re not alone. According to
We started out with a simple goal to help online retailers recover their lost sales using a simple logic – Remove shopper distractions. Increase conversions.
The average Shopify cart abandonment rate has reached a whopping 69.57%. That’s more than half the sales your online store could bag! With the increasing
As an eCommerce business, you want to be able to make data-driven decisions. Be it introducing a new product range or setting up a fresh
There are more than 5,97,541 Shopify customers in the United States alone. Now imagine the number of stores a brand needs to compete with around