types of ad fraud
eCommerce

Types Of Ad Fraud Stealing Your Online Store Customers

A study published by Marketing Dive states that businesses lose up to $1.27 billion every year to ad fraud. With technology making it easier for people to take their brands online and access information about other businesses, and their customers, the number is only growing. In this article, we’re covering the five types of ad frauds that are not just making online stores lose sales worth billions but also tarnishing their brand names. Ad fraud stealing your customers  1. Bots – The non-human traffic! If you’ve been running an online business or even ads to acquire customers, you would have

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